- Surveys indicate that only 34% of consumers surveyed trust marketers with without knowing there information. People can create a form that says they will not give out any of the information
- The marketers of a coin operated car wash should focus on what kind of people use the car wash most. How much money each person pays at the car wash
- They are concerned because the media research is growing and there are things people don't want others to know about them.
- What do you think marketing research would reveal about the differences between the lifestyles of dual-income families with children and the lifestyles of dual-income families without children?
They cold reveal the data that they got from their database. Also, tell them what they got from their Marketing Information System
